Cinema One Live

TV Portal

Written by Cinema One Live Broadcast

Thursday, 04 March 2010 20:55

Cinema One is the tagalog movie channel of ABS-CBN. It is accessible through Direct-To-Home cable subscription service (exclusive only to SkyCable), through the internet (ABS-CBNNow! service) and worldwide (The Filipino Channel).

History

Launched in May 2001, Cinema One is a 24-hour Filipino movie channel created for lovers of Tagalog movies, with titles ranging from classics to recent blockbusters and award-winning films. Its film inventory covers all genres from romance, drama, comedy, action, horror and fantasy films produced by the country’s top movie outfits. Local productions such as Inside The Cinema with Boy Abunda and the weekly Cinemanews are also shown to cater to viewers’ craving for Philippine showbiz updates and celebrity profiles.

The channel started in 1994 when i-Channel merged with Classic 21 to form Sky 1, which was launched with morning schedules containing public affairs, business and mostly Filipino movies. Seeing audience growth in the movies being shown, in 1998, Sky 1 became Pinoy Blockbuster Channel wherein programming was reformatted to show series of movies produced by local productions. Supported by its large and growing avid viewers, in May 2001 Pinoy Blockbuster became Cinema One, this time showing not only local movies but foreign films as well.

As Cinema One, the channel grew its subscriber base and immediately gained acceptance. For the past 10 years, it has stayed in the No. 1 spot as the most watched cable channel in the country dominating all other foreign and local cable channels. As the country's number one cable channel, Cinema One airs all the movies popular and award-winning movies from the library of Star Cinema, Regal Entertainment, Viva Films, Seiko Films, RVQ, FPJ, LVN and others. In 2005, the channel ventured into original digital movie productions under its annual Cinema One Originals project to showcase the talents and diverse voices of the local independent cinema. Cinema One Originals has produced award-winning titles such as Confessional, Huling Balyan ng Buhi, Rome & Juliet, Tambolista, Yanggaw, Sa North Diversion Road, Imburnal, Dose, Altar and others.

As part of ABS-CBN’s global marketing strategy, Cinema One Global was launched last May 2004, to reach out and give quality entertainment to the Filipino communities in North America, the Middle East, Europe, and Asia-Pacific.

The new face of Cinema One with the tagline, “Ang Buhay Natin, Parang Sine”, reinforces its affinity with the movie-loving audience who tune in to experience larger than life entertainment on the small screen.

List of Cinema One Slogans

1994 - 1998 Sky 1 The Pinoy Movie Channel
1998 - 2001 Pinoy Blockbuster Channel Basta Pelikula, Ito ang Bida
May 20, 2001 - February 28, 2003 Cinema One Look Who's Watching.
March 1, 2003 - March 19, 2006 Cinema One Enjoy Kang Kasama (I Enjoy Your Company)
March 20, 2006 - Present Cinema One Ang Buhay Natin Parang Sine (Our Life Looks Like a Movie).

"Alay ni Da King: An FPJ Special"

On December 23, 2007, 3:30 p.m. ‘Alay ni Da King: a FPJ Special’ was hosted by Cinema One ABS-CBN Channel Head Charo Santos-Concio. (cable channel available on SkyCable gold and silver). Susan Roces will contribute their life journey. In 3 parts, FPJ, "The Artist" hosted by Vilma Santos, FPJ: Ang Kaibigan, by Christopher de Leon and FPJ: Ang Idolo, by Boots Anson Roa. A 38-minute music video features Poe before he died.^[1]